Pulenta Estate

There is a reason Porsche chooses this winery. Since 2001, when Porsche introduces a new model, the wine poured at the launch comes from one place: Pulenta Estate in Luján de Cuyo, Argentina. The attention to detail, the precision, and the quiet confidence in the final result are felt the moment you arrive. The Pulenta family represents four generations of Argentine winemaking dating back to the early 1900s, when Angelo Pulenta immigrated from Italy to Argentina. Over the decades, the family helped build Trapiche and Peñaflor into Argentina's largest wine group. In 1997, they sold their majority stake in the business, and Eduardo Pulenta Sr. chose to begin again with a new vision centered on craftsmanship, elegance, and precision. That vision became Pulenta Estate in 2002—the first winery in four generations to carry the family name. Today, the estate is internationally recognized for its refined, precision-crafted wines and its unique partnership with Porsche, whose global model launches have featured Pulenta wines for more than two decades.